:It’s not a chronological exhibition as we have no historical works related to watchmaking. Instead, we want to show the notion of time from a different point of view,” explainedSilvana Annicchiarico, co-curator from the Triennale Museum.
While many of the works were first presented in a similar exhibition in Milan in 2011, the Beijing edition includes new works by Chinese artists and designers that also show the different approaches that Western and Eastern cultures have to the notion of time.
“The idea of time is different across cultures. In Europe and Italy we think about past, present, and future, but in the Chinese language you use only the present and it’s the context that defines the action and whether it is in the past or the future,” Annicchiarico explained, also noting that while in Western cultures time is considered as linear and progressive, in Eastern cultures time was originally perceived as circular, with events not coming in succession, but unfolding cyclically. However of late, with the constant course of society toward the future, Annicchiarico feels the eastern perspective on time is coming closer to the western idea and is more homogeneous.
Wang Yudong, for example, created "30'’," which brings together personal objects thus creating a contemporary still life installation that freezes her past.
Urquiola, a well-known Spanish designer now based in Milan, has also created an installation piece for the exhibition, "The Time Machine – The Bug," using design pieces she had created forMoroso, such as chairs and lamps. “I took some of my old design pieces, and like a handyman, I created my own time machine. It’s also a metaphor about how designers are always redoing things,” she explained.
Taking pride of place near the entrance is a work by Damien Hirst especially created for the first exhibition in Milan, "Beautiful Sunflower Panerai Painting," a spin painting that assembles within a circular space hundreds of dials of Panerai watches, all significantly stripped of their hands.
The exhibition path offers visitors two distinct experiences as one can enter through the regular entrance or a “fast track” entrance. The latter derives from the fast lane experience of airports, usually a privileged track. However, here the visitor stressed for time will only be able to survey the exhibition from afar, a smart reference to our contemporary society’s constant “fight against time.”
“It’s really more of a provocation to make people think,” Urquiola said, adding she hopes that by choosing the normal entrance, visitors will “lose their sense of time in the exhibition.”
O’clock — time design, design time runs until 10th April 2013 at CAFA Art Museum, Beijing.
AS first published in SEA.ARTINFO.COM