Hailing from Pakistan, Sara Taseer has been designing one-of-a kind jewelry piece since 2000, first selling to a select list of private clientele that appreciated her bold designs and had an eye for exquisite diamonds, before setting up her brand Sara Taseer Fine Jewellery in 2007.
While the trained gemologist has always favored diamonds and precious stones, she has become better known of late for her work with pearls as she has released several collections that use baroque pearls.
Though Taseer works with round pearls from Japan, she favors baroque pearls from the Pacific and the Philippines for their more unique shape, which she also sees as a sign of bespoke jewelry. “My jewelries are quite luxurious and ostentatious, so I tend to use quite large-sized pearls, and that also helps maintain an exclusivity for the brand,” she said.
The designer hails from a high-profile liberal political and business family in Pakistan. Her father, Salman Taseer, was the governor of Punjab when he was assassinated in 2011 by his bodyguard, and her brother Shahbaz Taseer was kidnapped in Lahore by unidentified gunmen in August 2011.
After a 5-year stop in Hong Kong, she moved to Singapore in 2010 and opened a boutique at Raffles Hotel, before relocating to the Hilton Hotel in 2011. In addition to the Hilton boutique on Singapore’s main shopping, she holds private showings regularly throughout the year in Malaysia and Indonesia to clients who number members of royal families, prominent socialites, and business leaders.
aseer says she works very “organically” with flowing designs around the pearls, which she then encrusts with gemstones and diamonds.
This spring, the designer has produced several collections celebrating the beauty of pearls. This Fruits De Mer collection matches pearls with gem stones and diamonds, while her new Jardin Animaux line creates quirky pandas, love birds, penguins, and swans out of pearls.
AS first published on sea.artinfo.com