News - Singapore Men's Fashion Week starts

Bodybound
Singapore Men’s Fashion Week 2011 starts today with the presentation of the Hugo Boss's BOSS Black A/W 2011 Men’s Collection and the first presentation of a capsule collection by Kim Choong-Wilkins, a young British designer (who grew up in Singapore), who last designed the A/W 2011 menswear designer collection for Matthew Williamson. Kim will be showcasing his own personal signature label, Bodybound, a very dramatic collection of knitwear that reflects his edgy and avant-garde style and sensibilities.
Reckless Ericka
While the MFW will have a sprinkling of European designers, it is primarily focusing on Asian designers, many of whom are showing their collection for the first time internationally. On Thursday night, there will be a showcase of Singaporean menswear designers, including Atzu by Noah Naima, Elohim by Sabrina Goh, Evenodd by Samuel Wong and Reckless Ericka by Afton Chen (Love his jackets!), Louis Koh and Ruth Marbun.


On Friday, Korean fashion star Eun Gil of G.I.L. Homme, who dresses all the top A-List Korean male celebrities, will present his A/W 2011 collection. This label now has a strong presence in China, and making in-roads into this part of Asia.

DressCamp of Japan, will also unveiled its new collection. The label has dressed the likes of Superstar Lady Gaga, Ciara, Namie Amuro, Chiaki Kuriyama and Ayumi Hamasaki, and collaborated with international brands such as Timberland, Piaget, M.A.C. cosmetics, amongst others.

And Shanghai Tang will premiere its A/W11 Men's collection entitled “From China with Love”, which rejects conformity in favour of a creative exploration of the old with modern Chinese aesthetics for a new era in style. More details to follow as the week progresses.

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