Published - Singapore to Showcase Asian Menswear

The inaugural Men’s Fashion Week 2011 Singapore, scheduled for March 30 through April 3, is branding itself as the first dedicated menswear week in Asia — an event that will combine established international brands like Etro and Canali with Asian labels like Shanghai Tang of Hong Kong DressCamp of Japan. It will be the first time participating in a fashion week for some brands, like Shanghai Tang, while others that are showing their autumn-winter 2011 collections in Europe will use the event to present them in Asia.
“For us it’s a premiere,” said RaphaĆ«l le Masne de Chermont, executive chairman of Shanghai Tang. “I have always told the press we have no intention to catwalk in the West. We are a brand which belongs to Asia, and it’s part of our development strategy to catwalk in the East. But until recently, we hadn’t found any proper venture to feature our collections to the media. “Yes, there are a lot of fashion festivals in Asia, but they’re quite different from a fashion week,” he added. “The interest here is to show to the international press.” Nine brands, including Boss Black by Hugo Boss, are committed to participate and that another six brands that have signed would be announced in March. Among the Asian labels will be the Singapore-based Raoul; Issue, a Thai brand, and the Korean label G.I.L Homme.  Read the whole story in the IHT.