Plans are afoot for a new international cinema event, ScreenSingapore starting in 2011. Held in June it will be positioned as a post-Cannes Film Festival platform for international film releases in Asia and a platform for Asian films to be marketed to the world. It will also aim to lure the Hollywood studios to showcase their upcoming summer releases with the incentive that the region is the fastest-growing sector in the world. There are some serious movie players behind the event; board members include chair Greg Coote, the chairman and CEO of Dune Entertainment; Ashok Amritraj, chairman and CEO of Hyde Park Entertainment; Dennis Davidson, chairman of DDA Consulting; Wayne Duband of Wayne Duband Consulting; Paul Hanneman, co-president of international theatrical distribution at Twentieth Century Fox; filmmaker Shekhar Kapur; and Michael Werner, chairman of Fortissimo Film Sales.