Luxury fashion brands are working hard to woo male customers, with den-like stores that guys can spend time in without feeling intimidated. Hermes recently opened its first men-only store in New York. I've writen a comprehensive story for Prestige Hong Kong (April edition) on the trend. Paul Cadman, Ferragamo's Asia-Pacific CEO told me that during the crisis, men’s accessories have proven to be more resilient than those for women, largely because men buy a product when they need one, while women buy when they need but are also more inclined to buy as an additional luxury purchase, and such luxury purchases went out of the window during the crisis. The trend is particularly noticeable in India and China.